Heraldry Drive Through Facilities for Main Street

Oct 1

Changing the public and consumer behaviour through interactive safety measures

By: Samar Chandra

The objective of these heraldry structures is to act as a symbolic language and physical attraction to bring people back to main streets. The word escutcheon (late 15th century) is based on the Old North French escuchon which means "shield". Here these towers and tall metal structures become safe distancing architecture to act as “shields” and are designed to help control COVID-19 at nodes of Canadian main streets.

These structures can be designed to reflect diverse communities and cultures and used in many different ways: as drive through restaurant facilities (as shown in the image), as monuments, or as banners for main streets. Their purpose is to act as a slogan – a battle cry – in the public realm to reinforce a Canadian “honour system” during the pandemic and foster a renewed sense of pride and identity.

Heraldry has been described poetically as "the handmaid of history". In modern times, individuals, organizations, corporations, and cities use heraldry and its conventions to symbolize their heritage, achievements, and aspirations. In this case, with social distancing measures (as in a drive through facility) they can be repurposed to support the present and post-COVID customer experience. They will act as functional historic monuments; using artistic designs and cultural motifs and adding LED lights and music at night will allow passersby to quickly spot the festive public realm and bring back the lost vitality of the neighbourhood.

Details:

Budget: All costs plus 25 percent will be service/design fees after insurance fees and taxes. Installation cost will be paid by client with my support

All designs and details will be provided upon request.