QR Code Comeback

Oct 1

Attracting people back to main streets through QR Codes

By: Entro

This concept is an environmental graphic design solution that reinvigorates the image of main streets while providing access to place-specific content and services. Content is accessible on a mobile phone or device which uses QR code scanning technology as a way to link to information in a safe and contactless way.

QR codes are embedded in graphics and/or artwork inspired by the character of the main street or community, and applied onto existing amenities or infrastructure. The content, accessed by QR code, could include information about the shops and people that make up the neighborhood. Facts and the history of these places can be revealed through these codes as well.

Patterns and imagery should be designed to reflect the essence of the neighborhood to capture the hearts and minds of locals. Designs would be applied as posters, banners, and decals that will engage the public visually and invite further exploration. The suggested set of patterns bring a sense of colour and playful design to any neighbourhood they are installed in. They were created to be placed on any available surface. Alternatively, local artists can be commissioned to provide their own designs or artwork.

By building an identity of a place and introducing graphic elements that attract attention and invite engagement, this concept would help to bring visitors back to their main streets. Visitors benefit from additional value, entertainment, and memories, while the local community reconnects with its patrons.

Details:

Budget: The concept is highly scalable depending on the locations and formats selected to display the graphics/posters/banners, etc. A minimum $500 honorarium is recommended for an artist or designer to design the graphics/patterns, including the layout of the poster area with the QR code. The vinyl wrapping option as shown can be produced for a total budget of $2500 excluding taxes. The flag posts option can be produced for a budget of $260 dollars (per post) including mounting hardware and $120 for banner printing. QR codes can link to shop owners’ existing websites or a community landing page could be developed by a local programmer for $500 (per page) including design and code.

Materials and Fabrication: Street banners can be secured to street lamp posts with typical hardware made to resist strong winds. Self adhesive vinyl wrap could be applied to utility boxes, walls, or other existing structures. The vinyl would allow for easy removal without damaging the existing surface.

Installation and Other Services: Installation labour cost is not included as part of this estimate as it may be subject to different conditions. A local sign fabricator should be able to provide an installation estimate.